Sterling Hirsch is a seasoned and solutions-oriented executive with eighteen years of senior level business management experience.  During this time he has conceived, created and executed multiple business plans in the startup up of several companies.  He has proven his ability to identify needs and create strategies to realize success.  His persistence and work ethic along with his “no panic” management style have given him the ability to see obstacles as opportunities in disguise.  He has demonstrated consistent success in guiding new business enterprises to profitability from their inception.  In 2005 he realized that he wanted to bring his planning experience to assist business owners, individuals and families with their longevity planning.  In 2008, Sterling First Financial was established. 

Sterling specializes in business consulting, retirement planning and comprehensive wealth management. He serves a unique group of successful business owners, busy retirees, and high income professionals and develops relationships through education and strategic planning. 

As the Team Based model consultant, Sterling surrounds himself with proactive specialists that bring tremendous value to business owners, high net-worth individuals, and tax professionals who strive to provide comprehensive and proactive solutions to their successful clients. This team is made up, but not limited to; Tax and Business Attorneys, CPAs, Wealth Mangers, Financial Planners, Insurance Professionals, Cost Segregation Specialists, Cost Remediation Specialists, Business Valuation Specialists and a Business Advisory Division.    

Sterling and his wife, Julie have been married since 2000, and have 6 children, daughters Aleah and Iris, sons Carmen, Sloan and Cash, and finally, a daughter Mabel. The time they spend together as a family is cherished. They enjoy trips to the beach, snowboarding in Big Bear, hiking, fishing, and biking. Sterling enjoys the opportunity of being involved with his children through coaching and youth leadership programs. Julie is a talented decorator, incredible cook, and teaches 3 to 4 aerobics classes each week. Her most accomplished time is spent in their home.